Dan Lyke 02:01:40+0000 (2025-07-19)— twitter (1/0) facebook (0/0) flutterby (1/1) — Lat,Lon: (38.225,-122.628)
Keep seeing references to Colbert's viewership as a counter to CBS's claim of financial issues: viewers are not the customers. Those are advertisers, who are buying the presentation of a viewpoint. They don't care about how many people see the message if the message isn't furthering their goals.